Episode 64

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Published on:

18th Nov 2025

The Woman Before The Win

Before the world celebrates you, you have to be willing to see yourself.

In today’s solo episode, Ashley gets raw about the inner identity work that happens long before the spotlight, the seven-figure milestone, or the stage.

With a reality TV debut on the horizon and her voice about to reach audiences around the world, Ashley shares the very real fears of being seen, judged, or misunderstood, and the practices that keep her grounded in who she is before the world tries to define her.

Inside this episode, Ashley shares:

  • Why identity must be anchored before results arrive
  • The difference between shrinking to fit others’ projections and standing firm in self-definition
  • Ashley’s daily rituals for setting identity before emails, meetings, or the world gets access
  • How to recognize the nervous-system panic that comes before expansion, and why it’s often the sign you’re on the right path
  • The role of embodiment, rhythm, and boundaries in holding success at scale
  • A powerful identity anchor exercise you can use today to step into the woman you’re becoming

This is not just about business strategy. It’s about who you must become to hold the success you’re building.

If you are standing on the edge of something big and your hands are shaking, let this be your reminder: the stretch is the birthplace of your next level.

Remember, stay confident, stay focused, and keep wearing those pants with pride.

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Grab Ashley’s free 5 Day Podcast Series, “The Unstoppable CEO Mindset”, https://ashleydeland.com/unstoppable-ceo-mindset 

Follow Ashley on Instagram https://www.instagram.com/ashleydeland/ 

Schedule a Consultation: https://ashleydeland.com/inquire 



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About the Podcast

She Wears the Pants
She Wears the Pants is the podcast for the women building more than businesses—they’re building identities, empires, and legacies.

Hosted by globally recognized business advisor, multi-business founder, and start-up investor Ashley Deland, this show lives at the intersection of strategy, structure, and self. Each week, Ashley pulls back the curtain on what it truly takes for women to scale companies that are financially sound, spiritually aligned, energetically sustainable, and structurally unshakeable.

This is where high-growth women founders come for boardroom-level strategy, identity evolution, feminine leadership, and the inner work required to hold the success they’re building.

Because strategy means nothing if the woman behind it can’t hold it.

Continue the Work with Ashley:

Step into your next level: Explore Private Advisory, high-touch strategic partnership, and fractional leadership support for women scaling with precision and power.
→ https://ashleydeland.com/inquire

Experience a full-business transformation in one weekend: Apply for Ashley’s Executive VIP Experience — an immersive, in-person strategic overhaul designed to collapse timelines and accelerate growth.
→ https://ashleydeland.com/inquire

Stay in proximity: For daily strategy, identity expansion, and behind-the-scenes insight, connect with Ashley on Instagram.
→ https://www.instagram.com/ashleydeland/

She Wears the Pants is where high-growth women come to build companies that match their calling. If this episode resonated, follow, rate, and review so more women can find these conversations.

About your host

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Ashley Deland