Episode 29

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Published on:

11th Mar 2025

The Girl Boss Myth with Olivia Ferney

Is the ‘Girl Boss’ era setting us up for failure?

On this episode of She Wears the Pants, Ashley is joined by Olivia Ferney, a marketing powerhouse who built and exited a wildly successful social media agency—only to realize that the hustle culture she once embraced wasn’t all it was cracked up to be. 

Tune in to hear Ashley & Olivia break down:

  • The truth about the Girl Boss myth—and why it’s unrealistic
  • How failure actually makes success easier over time
  • The game-changing power of delegation (and why you’re probably doing too much)
  • Why being a CEO isn’t for everyone (and that’s okay!)
  • The real key to scaling a business without burning out

If you've ever felt the pressure to “have it all” by 30, or if you're questioning whether the boss life is really for you, this episode will be a breath of fresh air.

About Our Guest:

Olivia Ferney is a marketing expert and entrepreneur who turned an unexpected opportunity into a thriving business. She founded Just Liv Social, a successful social media agency that scaled rapidly, leading to a major exit. Now based in Miami, she leads marketing for Top Tier Travel, specializing in luxury accommodations for high-profile clients.

With a passion for entrepreneurship and travel, Olivia shares her candid insights on business, navigating career pivots, and redefining success on her own terms.

Learn more about Olivia:

@livi.ferney

@travelwithlivii




Remember, stay confident, stay focused, and keep wearing those pants with pride.

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About the Podcast

She Wears the Pants
A podcast for the modern female founder looking to pull up a seat into conversations surrounding powerful marketing strategies, creating meaningful brands, actionable business advice, and the real stories behind being a woman in business.

About your host

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Ashley Deland