Episode 56

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Published on:

23rd Sep 2025

Redefining Success with Julie Cole

Building a multimillion-dollar business while raising six kids? Julie Cole shows how it’s done.

In this episode of She Wears the Pants, Ashley is joined by Julie Cole — recovered lawyer, mom of six, and co-founder of Mabel’s Labels, a wildly successful brand built from a basement 22 years ago. Julie shares her journey from legal aid to entrepreneurship, balancing motherhood with building a legacy, and rewriting the rules of success and family life.

Tune in to hear Julie break down:

  • How a missing product and a need for flexibility sparked an unexpected entrepreneurial journey
  • The hard truths and humor of raising six kids while scaling a business
  • Why saying “no” and setting strong boundaries saved her sanity
  • The secret to balancing productivity with motherhood without perfectionism
  • How her leadership style fosters empathy, independence, and trust at home and work
  • The highs and lows of co-founding a business with multiple partners—and lessons learned
  • How building a family-friendly, flexible company culture became a game changer

If you’ve ever felt like you have to choose between being a great mom or a successful entrepreneur, Julie’s story will challenge that narrative—and show you how to have both.

Learn more about our guest:

Julie Cole is a recovered lawyer, mom of six and co-founder of Mabel's Labels. Julie is an award-winning entrepreneur, best-selling and award-winning author and media personality. Having appeared on NBC's The Today Show, CNN, HLN's Raising America, Breakfast Television, The Marilyn Denis Show, CP24, and CityLine, among many others. Her articles have appeared in The Huffington Post, Today's Parent, The Globe and Mail, Profit Magazine, Working Mother Magazine, and numerous websites.

Connect with Julie:

https://mabelslabels.ca/en-CA/juliecole

https://www.instagram.com/juliecoleinc/


Remember, stay confident, stay focused, and keep wearing those pants with pride.

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About the Podcast

She Wears the Pants
She Wears the Pants is the podcast for the women building more than businesses—they’re building identities, empires, and legacies.

Hosted by globally recognized business advisor, multi-business founder, and start-up investor Ashley Deland, this show lives at the intersection of strategy, structure, and self. Each week, Ashley pulls back the curtain on what it truly takes for women to scale companies that are financially sound, spiritually aligned, energetically sustainable, and structurally unshakeable.

This is where high-growth women founders come for boardroom-level strategy, identity evolution, feminine leadership, and the inner work required to hold the success they’re building.

Because strategy means nothing if the woman behind it can’t hold it.

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