Owning Identity & Creating Belonging with Samreen Arshad
When representation meets innovation, magic happens.
In this episode of She Wears the Pants, Ashley talks with Samreen Arshad—founder of Samreen’s Vanity—about beauty, business, and building a brand that speaks to identity and belonging. From postpartum depression to QVC and beyond, Samreen shares how makeup became both her healing tool and her empire.
Tune in to hear Samreen dive into:
- Her journey from YouTube tutorials to international product lines
- How identity and culture are woven into every aspect of her brand
- Why representation in beauty goes far beyond shade ranges
- The grit, grind, and glory of building a beauty brand from scratch
This isn’t just about lipsticks and liners—it’s about belonging, legacy, and making space for stories that haven’t been told.
About Samreen:
Samreen Arshad is the founder of a beauty brand, SamreensVanity (relaunching 2025 with a 360 rebrand) blending high-performance formulations with holistic South Asian ingredients and traditions to redefine inclusivity in the industry. Inspired by her journey from automotive industry to makeup artistry, she created the brand to offer products designed for women of color—fusing modern innovation with cultural heritage.
Learn More:
https://www.instagram.com/samreensvanity
Remember, stay confident, stay focused, and keep wearing those pants with pride.
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Mentioned in this episode:
If you’re scaling something real—something legacy-level—you don’t need another coach. You need a partner. Someone who can step inside your business, see the full picture, and help you move faster, cleaner, smarter. My private 1:1 advisory containers are available in 3, 6, or 9-month commitments. You bring the vision. I bring the strategy, structure, and support to help you lead it all. https://ashleydeland.com/advisory
