Episode 41

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Published on:

10th Jun 2025

Owning Identity & Creating Belonging with Samreen Arshad

When representation meets innovation, magic happens.

In this episode of She Wears the Pants, Ashley talks with Samreen Arshad—founder of Samreen’s Vanity—about beauty, business, and building a brand that speaks to identity and belonging. From postpartum depression to QVC and beyond, Samreen shares how makeup became both her healing tool and her empire.

Tune in to hear Samreen dive into:

  • Her journey from YouTube tutorials to international product lines
  • How identity and culture are woven into every aspect of her brand
  • Why representation in beauty goes far beyond shade ranges
  • The grit, grind, and glory of building a beauty brand from scratch

This isn’t just about lipsticks and liners—it’s about belonging, legacy, and making space for stories that haven’t been told.

About Samreen:

Samreen Arshad is the founder of a beauty brand, SamreensVanity (relaunching 2025 with a 360 rebrand) blending high-performance formulations with holistic South Asian ingredients and traditions to redefine inclusivity in the industry. Inspired by her journey from automotive industry to makeup artistry, she created the brand to offer products designed for women of color—fusing modern innovation with cultural heritage.

Learn More:

https://samreensvanity.com/ 

https://www.instagram.com/samreensvanity 


Remember, stay confident, stay focused, and keep wearing those pants with pride.

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Schedule a Consultation: https://ashleydeland.com/inquire 

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About the Podcast

She Wears the Pants
She Wears the Pants is the podcast for the women building more than businesses—they’re building identities, empires, and legacies.

Hosted by globally recognized business advisor, multi-business founder, and start-up investor Ashley Deland, this show lives at the intersection of strategy, structure, and self. Each week, Ashley pulls back the curtain on what it truly takes for women to scale companies that are financially sound, spiritually aligned, energetically sustainable, and structurally unshakeable.

This is where high-growth women founders come for boardroom-level strategy, identity evolution, feminine leadership, and the inner work required to hold the success they’re building.

Because strategy means nothing if the woman behind it can’t hold it.

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Ashley Deland