Episode 21

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Published on:

14th Jan 2025

Nailing Your Niche: How to Identify and Connect with Your Perfect Customer

At the heart of every business is a deep connection with the people you’re serving. And if you’re not truly tuned into your ideal clients, it’s like trying to hit a target with a blindfold on.

Join Ashley this week as she talks about:

  • Creating your ideal client avatar
  • How to dive into their motivation and beliefs 
  • The importance of understanding who your client already trusts


Remember, stay confident, stay focused, and keep wearing those pants with pride.

Be sure to rate, review, and subscribe!


Grab Ashley’s free 5 Day Podcast Series, “The Unstoppable CEO Mindset”, https://ashleydeland.com/unstoppable-ceo-mindset 

Follow Ashley on Instagram https://www.instagram.com/ashleydeland/ 

Schedule a Consultation: https://ashleydeland.com/inquire 

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About the Podcast

She Wears the Pants
She Wears the Pants is the podcast for the women building more than businesses—they’re building identities, empires, and legacies.

Hosted by globally recognized business advisor, multi-business founder, and start-up investor Ashley Deland, this show lives at the intersection of strategy, structure, and self. Each week, Ashley pulls back the curtain on what it truly takes for women to scale companies that are financially sound, spiritually aligned, energetically sustainable, and structurally unshakeable.

This is where high-growth women founders come for boardroom-level strategy, identity evolution, feminine leadership, and the inner work required to hold the success they’re building.

Because strategy means nothing if the woman behind it can’t hold it.

Continue the Work with Ashley:

Step into your next level: Explore Private Advisory, high-touch strategic partnership, and fractional leadership support for women scaling with precision and power.
→ https://ashleydeland.com/inquire

Experience a full-business transformation in one weekend: Apply for Ashley’s Executive VIP Experience — an immersive, in-person strategic overhaul designed to collapse timelines and accelerate growth.
→ https://ashleydeland.com/inquire

Stay in proximity: For daily strategy, identity expansion, and behind-the-scenes insight, connect with Ashley on Instagram.
→ https://www.instagram.com/ashleydeland/

She Wears the Pants is where high-growth women come to build companies that match their calling. If this episode resonated, follow, rate, and review so more women can find these conversations.

About your host

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Ashley Deland