Episode 21

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Published on:

14th Jan 2025

Nailing Your Niche: How to Identify and Connect with Your Perfect Customer

At the heart of every business is a deep connection with the people you’re serving. And if you’re not truly tuned into your ideal clients, it’s like trying to hit a target with a blindfold on.

Join Ashley this week as she talks about:

  • Creating your ideal client avatar
  • How to dive into their motivation and beliefs 
  • The importance of understanding who your client already trusts


Remember, stay confident, stay focused, and keep wearing those pants with pride.

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Schedule a Consultation: https://ashleydeland.com/inquire 

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About the Podcast

She Wears the Pants
A podcast for the modern female founder looking to pull up a seat into conversations surrounding powerful marketing strategies, creating meaningful brands, actionable business advice, and the real stories behind being a woman in business.

About your host

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Ashley Deland